HOW EVERY PROGAMME WORKS
Learning you can measure
1. Baseline test: Before training, participants take a pre-assessment, so facilitation is pitched at their level and learning gaps are clear.
2. Practical delivery: Case studies, group work and real-world exercises, tailored to your company's needs and delivered by experienced practitioners.
3. Outcome test and evaluation: A post-assessment measures improvement against the baseline. Participants receive feedback within 24–48 hours, and your company receives the evaluation results.
Courses can be combined into a tailored programme for your company. Online participants on Adansonia have their progress tracked and receive a certificate of participation.
MARKETING COMPLIANCE & ETHICAL PROMOTION
Promote with impact, without breaching professional standards. Participants learn to run marketing and promotion ethically, without overpromising benefits or breaching professional standards, protecting credibility and long-term trust.
MODULES
1. Principles of Ethical Promotional Practice
2. Acceptable Interactions with Healthcare Professionals
3. Message Accuracy & Communication Discipline
4. Managing Reputational & Ethical Risk
WHO SHOULD ATTEND
- Sales reps
- Medical reps
- Brand managers
- Marketing teams
SALES EXCELLENCE IN PHARMA MARKETS
Ethical, modern selling that grows share in hospitals, clinics and pharmacies. Equips sales teams with modern, ethical strategies to deepen customer engagement, differentiate products and grow market share.
MODULES
1. Selling & Product Detailing Skills
2. Customer Segmentation & Market Targeting
3. Ethical Persuasion & Objection Handling
4. Sales Planning & Account Management
WHO SHOULD ATTEND
- Medical representatives
- Sales officers
EMOTIONAL INTELLIGENCE & COMMUNICATION SKILLS FOR PHARMA PROFESSIONALS
Stronger relationships with customers, colleagues and supervisors.
A behavioural skills programme that uses emotional intelligence tools to improve how pharma professionals interact at work.
MODULES
1. Self-Awareness & Interpersonal Skills
2. Influence and Communication with Customers
3. Conflict Management & Empathy in Practice
4. Building Professionalism & Workplace Harmony
WHO SHOULD ATTEND
- All pharma staff
- Supervisors Customer-facing teams
BUILDING TRUSTED BRANDS THROUGH CUSTOMER RELATIONSHIPS
Win loyalty that outlasts price and promotion. Focuses on long-term customer relationships that strengthen brands and loyalty, with an emphasis on emotional connection, responsiveness and trust.
MODULES
1. Customer Relationship Management Fundamentals
2. Communication & Engagement Strategies for Pharmacies and Hospitals
3. Building Trust & Loyalty with Key Accounts
4. Identifying Customer Expectations & Closing Service Gaps
WHO SHOULD ATTEND
- Sales teams
- Customer service officers
- Retail frontline staff
DIGITAL TRANSFORMATION & DATA INTEGRITY IN PHARMA
Use digital tools to work faster and keep your data trustworthy.
Explores digital technologies across pharmaceutical sales, logistics and administration, with practical tools for more accurate reporting.
MODULES
1. Digital Tools for Sales, Inventory & Distribution
2. Improving Data Accuracy & Digital Reporting
3. Digital Documentation & Workflow Efficiency
4. Driving Adoption of Technology-Driven Operations
WHO SHOULD ATTEND
- Sales teams
- IT officers
- Operations staff ·
- Quality assurance teams
STRATEGIC TERRITORY MANAGEMENT & ROUTE-TO- MARKET OPTIMISATION
Cover more of your territory with less wasted effort. Reps and supervisors learn to plan field territories, optimise routes, allocate resources and improve sales coverage.
MODULES
1. Territory Mapping & Customer Prioritisation
2. Route Planning for Maximum Coverage & Efficiency
3. Aligning Territory Strategy with Business Goals
4. Smarter Field Execution to Reduce Operational Costs
WHO SHOULD ATTEND
- Territory sales managers
- Field sales representatives
- Regional sales supervisors
ENHANCING INTERNAL CONTROLS IN PHARMA OPERATIONS
Close the gaps in inventory, fraud and SOP compliance. A practical course on internal control systems for pharmaceutical operations,
covering inventory management, fraud prevention and SOP compliance.
MODULES
1. Identifying Operational Gaps in Production, Warehousing & Distribution
2. Strengthening Financial, Inventory & Operational Controls
3. Preventing Leakages, Pilferage & Waste
4. Monitoring, Accountability Systems & SOP Compliance
WHO SHOULD ATTEND
- Operations managers
- Finance officers
- Warehouse
- Supervisors