DISTRIBUTORS & ROUTE-TO-MARKET

Helping distributors become strategic, well-governed businesses. Programmes that strengthen FMCG distributors as partners: strategy, governance, digital sales tracking, product handling, sales efficiency, last-mile delivery and financial sustainability.

THE COURSES AT A GLANCE

Seven programmes that help FMCG distributors move from order-taking to running strategic,well-governed and profitable businesses. Manufacturers can also sponsor them for their distributor networks.

01 Strategic Planning for Distributor Growth: Move from order-taker to strategic business owner.

02 Corporate Governance in FMCG Operations: Put in place the controls that keep a distributorship well run.

03 Digital Tools for Sales Tracking and Market Insights: Track sales, forecast stock and measure your team digitally.

04 Quality Assurance and Product Handling: Protect product integrity from warehouse to customer.

05 Sales Efficiency Mastery for Distributor Teams: More productive sales teams and sharper route-to-market execution.

06 Winning at Last Mile Delivery: On-time, accurate delivery to every retailer.

07 Operational & Financial Sustainability for Distributors: Build a distributorship that is efficient and financially sound.

WHO SHOULD ATTEND

  • Distributor owners and general managers, 
  • Accountants and finance officers,
  • Warehouse and inventory staff, 
  • Territory sales managers and supervisors, 
  • Sales representatives and delivery drivers.

CHOOSE HOW YOUR TEAM LEARNS

  • In-house: Customised training delivered at your premises, for your teams only.
  • Open-house: Scheduled sessions at a neutral venue, learning alongside other distributors.
  • Online and blended: through Adansonia, CDC's e-learning platform, with progress tracking and certificates.

BRING THESE PROGRAMMES TO YOUR DISTRIBUTORS: 

1. Tell us what your network needs. Choose one course or several, for a single distributorship or a whole distributor network.

2. Receive a tailored proposal. We adapt content, duration and format to your route-to-market, with dates and a quotation.

3. Train in-house, open-house or online. Delivered at your premises, at a public session, or through Adansonia, with assessments

and an evaluation report.

TALK TO US

Akosua Darkwa

Edinam Dzandu

0544 332 030

akosua@cdcconsult.org

edinam@cdcconsult.org

info@cdcconsult.org

C D C C O N S U LT LT D

Tel: +233 302 912645 / 434447

P. O. Box CT 4723, Cantonments, Accra

www.cdcconsult.org

www.adansonia.org

ALSO FROM CDC CONSULT TRAINING

  •  FMCG 
  • Corporate Performance 
  • Healthcare 
  • Pharmaceuticals 
  • Banking Without Barriers 
  • Women & Youth Empowerment 
  • Youth Employment & Enterprise Accelerator 
  • Hospitality


OPERATIONAL & FINANCIAL SUSTAINABILITY FOR DISTRIBUTORS

 Build a distributorship that is efficient and financially sound. Owners and managers learn to manage working capital, control costs, reduce internal risk and streamline logistics for a resilient, profitable distribution model.

MODULES

1. Financial Planning & Cash-Flow Management

2. Cost Control & Operational Efficiency

3. Route-to-Market Optimisation for Market Penetration

4. Identifying & Mitigating Operational Risks

WHO SHOULD ATTEND

  • Distributor owners 
  • Finance officers 
  • Warehouse managers

WINNING AT LAST MILE DELIVERY 

 On-time, accurate delivery to every retailer. Participants learn to optimise routes, reduce errors, manage stock in transit and improve

customer satisfaction for stronger sales.

MODULES

1. Route Optimisation & Delivery Scheduling

2. Minimising Errors, Stock-outs & Delays

3. Managing Stock During Transit

4. Customer Satisfaction Through Timely, Accurate Delivery

WHO SHOULD ATTEND

  • Delivery drivers 
  • Territory sales managers 
  • Distribution 
  • supervisors 
  • retailer.

Participants learn to optimise routes, reduce errors, manage stock in transit and improve customer satisfaction for stronger sales.

M O D U L E S

1. Route Optimisation & Delivery Scheduling

2. Minimising Errors, Stock-outs & Delays

3. Managing Stock During Transit

4. Customer Satisfaction Through Timely, Accurate Delivery

WHO SHOULD ATTEND

  • Delivery drivers 
  • Territory sales managers 
  • Distribution 
  • supervisors

SALES EFFICIENCY MASTERY FOR DISTRIBUTOR TEAMS

 More productive sales teams and sharper route-to-market execution. Through hands-on exercises and real scenarios, sales teams learn to work smarter, strengthen customer relationships and hit targets consistently.

MODULES

1. Daily Sales Planning & Route Efficiency

2. Sales Call Effectiveness & Customer Engagement

3. Digital Tools for Reporting & Performance Tracking

4. Building Consistent, Target-Achieving Workflows

WHO SHOULD ATTEND

  • Sales representatives
  • Territory sales

QUALITY ASSURANCE AND PRODUCT HANDLING: Protect product integrity from warehouse to customer.

Best practices in handling, inspection and quality control to keep products compliant, minimise damage and improve customer satisfaction through storage, transport and delivery.

MODULES

1. Product Handling & Storage Standards

2. Inspection & Quality Control During Transit and Delivery

3. Minimising Damage, Losses & Compliance Issues

4. Quality as a Driver of Customer Satisfaction

WHO SHOULD ATTEND

  • Distribution managers 
  • Warehouse and inventory staff

DIGITAL TOOLS FOR SALES TRACKING AND MARKET INSIGHTS:

  Track sales, forecast stock and measure your team digitally. Build practical skills in CRM and analytics tools to automate sales tracking, forecast inventory needs, and measure sales team performance.

MODULES

1. CRM Systems for Real-Time Sales Pipeline Tracking

2. Sales KPIs, Analytics & Forecasting

3. Gathering Competitor, Trend & Customer Behavioural Data

4. Data Visualisation & Executive-Level Reporting

WHO SHOULD ATTEND

  • Distributor owners
  • General managers 
  • Finance managers

CORPORATE GOVERNANCE IN FMCG OPERATIONS

 Put in place the controls that keep a distributorship well run. Establishes the oversight structures, controls and accountability that let

distributors manage risk, stay compliant and operate responsibly for the long term.

MODULES

1. Corporate Governance Principles for Distributors

2. Internal Controls, Accountability & Ethical Conduct

3. Tax Compliance & Record-Keeping Essentials

4. Building Transparent, Professionalised Business Structures

WHO SHOULD ATTEND

  • Distributor owners 
  • General managers 
  • Finance officers 
  • Warehouse managers

STRATEGIC PLANNING FOR DISTRIBUTOR GROWTH

 Move from order-taker to strategic business owner. Participants develop a multi-year strategy that grows volume and profitability and aligns the distributor's objectives with the manufacturer's goals.

MODULES

1. From Order-Taker to Strategic Business Owner

2. Market Analysis & Growth Potential Assessment

3. Building a Data-Driven, Multi-Year Distributor Growth Plan

4. Route-to-Market Optimisation & Execution Monitoring

WHO SHOULD ATTEND

  • Distributor owners 
  • General managers ยท
  • Accountants